back to references

Set Course for Success with a 4-Wheeler – The Discovery Sport Roadshow.

For the re-launch of the Discovery Sport by Land Rover, the Salzburg event agency Eventery organized an exceptional Roadshow.

The re-launch of a brand and/or a product can give an entire marketing campaign the necessary push. For Jaguar Land Rover Austria, Eventery created an event concept for a multinational roadshow and also provided professional event organisation.

A unique brand presented in a suitable context – the presentation of a legend of the automobile world customised for the target group.

The Discovery Sport Roadshow, whose planning and organisation we took on as an event agency of Jaguar Land Rover extended over three stops in Prague, Salzburg and Vienna . Eventery provided a suitable online solution for invitation management for the roadshow. Specifically the stop in Prague presented particular challenges to our project management, owing to the local legal and regulatory conditions; they all mastered these challenges with bravura.

What a circus! The fulminant high point of the Discovery Sport Roadshow in Circus Roncalli.

For the tour stop in Vienna we were able to gain a very special cooperation partner, who best fit with the image of the brand Land Rover. The product placement in the famous Circus Roncalli was an ideal highlight for the roadshow. In total more than 9,000 people visited the roadshow, which especially targeted leisure-oriented families.

From the first idea through the detailed event planning to professional event organisation – unforgettable functions and events by Eventery.

Would you like to learn more? Then just send us a message or just visit us at one of the locations of our event agency in Salzburg, Munich , Graz or Vienna . Our team will provide you on request with an appointment for a free and non-binding initial consultation.